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Dołączył: 04 Lis 2024
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 Wysłany: Pon Lis 04, 2024 04:11 Temat postu: What is branded traffic and how does it affect SEO promotion |
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Branded traffic is a key element of successful SEO promotion, allowing you to attract visitors to your site through search engines and other channels due to brand recognition and reputation.
It is important to understand that branded traffic has its own characteristics and advantages. In this article, we will tell you what branded traffic is and how it affects SEO promotion.
What is branded traffic
A brand is any component of a company, such as a name, logo, unique selling proposition, that defines the company and distinguishes it from its competitors.
Branded traffic is transitions shopify website design to a site from organic search results for queries that contain the company name.
Users who know and search for your brand have a high viewing depth and a low bounce rate, a long presence on the site and more conversions. This helps bring sites to the TOP.
The difference between branded traffic and commercial traffic
The difference between a branded query is that a commercial query does not contain the company name. But a branded query also contains a commercial part.
Commercial request
Website development
Brand Query
Website development Synapse
When branded traffic doesn't work
Branded traffic doesn't work if:
You have a small local business.
You take part in tenders.
You work on government contracts.
You sell products that can be bought anywhere.
How to Calculate Brand Traffic
The amount of traffic for branded queries can be calculated using:
Yandex.Wordstat
The system shows how many times per month queries with the company name were entered.
Yandex.Metrica
Go to the tab "Reports" - "Sources" - "Search queries". In the list of queries, find branded ones and see their number.
Benefits of branded traffic for SEO promotion
High positions in search results
Your website will be in high positions in search results for a branded query thanks to high-quality optimization. This helps to increase click-through rate (CTR), which has a positive effect on the evaluation of search algorithms.
Increasing Conversion Rate
Loyal users are more likely to convert, which affects the overall conversion rate of the site and improves its ranking.
Increasing the number of direct transitions
Users, by saving the URL in bookmarks and recommending it to friends, contribute to the increase of direct transitions. The more such transitions, the more trust in the site by search engines, which contributes to its growth in search results.
Growth of traffic sources
Having received links to the site from various sources, such as social networks, blogs, forums, the site will begin to accumulate high-quality and free backlink mass, which leads to its growth and attraction of new users.
How to Increase Brand Traffic
Let's consider the following ways to increase brand traffic:
Content
Write useful and unique articles for your blog. Demonstrate the expertise of your employees. It is also recommended to write expert articles for various media, partner sites, thematic platforms and reviews. This will help attract more attention to your product.
Coverage in external sources
Post information about your company and products on various platforms, such as blogs, reviews, social networks. This will increase your audience reach and increase brand awareness.
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